REBOOT BRANDS
When beloved stories are ready to make a comeback, our team is well-versed in reinvigorating and empowering the existing fans of the property.
By using crowdsourcing and other viral techniques, we make sure that the new twist on an old story is fan tested and audience approved well before it goes into production.
A REBOOT LAUNCH
-
Audience Revivial
For the classic ReBoot, we worked with Rainmaker Entertainment to create five fan-driven stories that imagined new directions for the property. Weeks of online campaigning re-invigorated a worldwide online audience.
-
Weekly Comic Book
The story chosen by the audience was then turned into a weekly digital comic called Paradigms Lost. This serial ran over the course of six months and continued to attract new audience members and build buzz around the brand.
-
Social Network
The ReBoot revival campaign drew in tens of thousands of users. This enthusiastic crowd was drawn together into a single branded social network to make it possible for Rainmaker to continue this dialogue as the story developed.
CROWDSOURCING
We use crowdsourcing to harvest the collective wisdom of online audiences and leverage it to guide the most important production decisions.
This real-time feedback lets our executives make better choices, allowing for new ideas and fresh concepts to be tested well before time, money and resources are spent.
COMIC CREATION NATION
Executed in partnership with Telefilm Canada, this campaign was a national call-to-action aimed at taking new stories from the margins to the mainstream. With renowned comic creator Paul Dini acting as editor-in-chief, Zeros 2 Heroes received hundreds of detailed pitches reflecting virtually every genre imaginable. What might have been a massive slushpile for some was turned into an orderly competition by thousands of online users rating, reviewing and voting on the best material.
Through our virtual studio, Zeros 2 Heroes initially developed the top fifteen pitches as graphic novels that have been made available online for further refinement based on audience feedback. The best of these have since gone into production as feature film scripts, television series and direct-to-digital productions. To refresh our catalogue, Zeros 2 Heroes has continued to develop original properties through this mechanism.
Pitch Doctor
The Pitch Doctor gives writers a web-based application to develop and share their ideas with members of their potential audience. This easy-to-use tool was the technical cornerstone of the Comic Creation Nation campaign.
-
Flexible Interface
Our drag-and-drop interface works for even the most technophobic writer.
-
Versioning
We allow writers to test multiple versions with different audiences online.
-
Feedback
Our feedback system gives writers a chance to modify their work in real-time.
Social Kapital
Every member of our sites is able to vote to create "heat" around new properties. You see this convention on a lot of websites, but ours comes with a twist: we use a complex internal algorithm to give the most active folks a bigger say.
-
Top Three
Users can quickly select their top three pitches with a drag and drop interface.
-
1 User ≠ One Vote
The more you do on our site, the larger your voice... and the bigger your vote.
-
Charts
Audience members can follow the progress of each property, week over week.
FUN WITH NUMBERS
By creating our properties via social media, we generate a LOT of data. This information needs to be processed into the most tractable bits.
But there is no reason why this can't be fun! Working with a team of researchers, we've created a visual analytics suite that is not only useful for ourselves but also entertaining for audience members.
-
HOT PINK SHORTS
Colorful Animation Schemes
Based on a catalogue of new properties, we give audiences a range of filters to pick the information most interesting to them. Our system then intelligently selects the best animation scheme to bring that data to life.
-
DREAM OR SCREAM
Location-Based Activity
As we track users' engagement with a property, we pin that information to massive metrics on a city or state level. Shown through a map interface, users can drill into audience preferences to discover sometimes surprising results.
-
HUGH HEFNER
Game-like Profiling
To connect audience members directly to a film's themes, we asked them to self-select through a series of lifestyle questions. This process assigned them a fun, branded avatar, giving them status within a growing online movement.
