CROWDSOURCING
We use crowdsourcing to harvest the collective wisdom of online audiences and leverage it to guide the most important production decisions.
This real-time feedback lets our executives make better choices, allowing for new ideas and fresh concepts to be tested well before time, money and resources are spent.
COMIC CREATION NATION
Executed in partnership with Telefilm Canada, this campaign was a national call-to-action aimed at taking new stories from the margins to the mainstream. With renowned comic creator Paul Dini acting as editor-in-chief, Zeros 2 Heroes received hundreds of detailed pitches reflecting virtually every genre imaginable. What might have been a massive slushpile for some was turned into an orderly competition by thousands of online users rating, reviewing and voting on the best material.
Through our virtual studio, Zeros 2 Heroes initially developed the top fifteen pitches as graphic novels that have been made available online for further refinement based on audience feedback. The best of these have since gone into production as feature film scripts, television series and direct-to-digital productions. To refresh our catalogue, Zeros 2 Heroes has continued to develop original properties through this mechanism.
Pitch Doctor
The Pitch Doctor gives writers a web-based application to develop and share their ideas with members of their potential audience. This easy-to-use tool was the technical cornerstone of the Comic Creation Nation campaign.
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Flexible Interface
Our drag-and-drop interface works for even the most technophobic writer.
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Versioning
We allow writers to test multiple versions with different audiences online.
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Feedback
Our feedback system gives writers a chance to modify their work in real-time.
Social Kapital
Every member of our sites is able to vote to create "heat" around new properties. You see this convention on a lot of websites, but ours comes with a twist: we use a complex internal algorithm to give the most active folks a bigger say.
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Top Three
Users can quickly select their top three pitches with a drag and drop interface.
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1 User ≠ One Vote
The more you do on our site, the larger your voice... and the bigger your vote.
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Charts
Audience members can follow the progress of each property, week over week.