FUN WITH NUMBERS
By creating our properties via social media, we generate a LOT of data. This information needs to be processed into the most tractable bits.
But there is no reason why this can't be fun! Working with a team of researchers, we've created a visual analytics suite that is not only useful for ourselves but also entertaining for audience members.
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HOT PINK SHORTS
Colorful Animation Schemes
Based on a catalogue of new properties, we give audiences a range of filters to pick the information most interesting to them. Our system then intelligently selects the best animation scheme to bring that data to life.
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DREAM OR SCREAM
Location-Based Activity
As we track users' engagement with a property, we pin that information to massive metrics on a city or state level. Shown through a map interface, users can drill into audience preferences to discover sometimes surprising results.
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HUGH HEFNER
Game-like Profiling
To connect audience members directly to a film's themes, we asked them to self-select through a series of lifestyle questions. This process assigned them a fun, branded avatar, giving them status within a growing online movement.
