Capabilities
Data Mining
In partnership with the National Research Council and Simon Fraser University, Zeros 2 Heroes Media has endowed a business intelligence team to better understand audience psychology. While we’re really curious about what makes fanboys tick, our comparative analytics approach allows us to contrast their tastes with those of mainstream audiences. The resulting data is unique, sometimes surprising… and impossible to find anywhere else.
All research is customized to the precise needs of our clients, ranging from simple online surveys to compelling online experiences. The scope of the engagement (and the number of eggheads) can be scaled to match your requirements.
Our unique system for online voting gives us a new way to measure a property’s “heat.”
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IP Development
The Zeros 2 Heroes method for developing intellectual property is somewhat unique: we combine the experience of seasoned studio executives with the raw opinions of the most dedicated fans of genre entertainment. This approach is called crowdsourcing and it is one of the most practical applications of web 2.0 techniques.
Not only does this real time feedback allow our team to make better production choices, it also allows for ideas and story concepts to be tested before money and time are wasted. The end result is a genre property that is fan-tested, audience pre-approved… and ready to be greenlit.
Using our unique methodology, we have created a slate of more than 30 new properties.
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Virtual Studio
Based on our track record, the visual stories created by Zeros 2 Heroes are worth more than a thousand words. Our clients range from animation studios to major banks to school districts to national broadcasters to foreign ministries to… well, you get the idea.
Working within a new development environment, we create assets that are cross-platform from day one: the final creations can be simultaneously released as motion animation, mobile content, digital publications or even print. Our proprietary software system networks artists, editors and writers from around the world, resulting in exceptional creations that are on time and on budget.
Cross-cultural collaboration is at its best in our digital anthology of manga.
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Social Media Solutions
Going digital today means much more than uploading a few choice clips to YouTube. Studios need to be concerned about how their digital strategy establishes a property, builds brand, develops new audiences, and reactivates old fans… while ensuring the best ROI.
Our digital comic viewer provides the juice for an upcoming game by EA / Bioware.
We really get this.
Our development philosophy is to scale your digital strategy against a comprehensive needs analysis. The work can be phased in gradually: we may start with a custom promotional app before moving on to solutions that can range up to a fully integrated social network developed specifically for your property.
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