Best described as a “glamour-noir” thriller, Are You Awake is the dark and edgy tale of a petty criminal with an extraordinary talent. Working with our partner, The Dream Detective Media Properties, we developed a transmedia approach to drape Are You Awake across a range of storytelling platforms.
Are You Awake
Alternate Reality Game
CHALLENGE
We wanted to draw fans deeper into the drama and mystery that lived beyond the pages of the comic book. The alternate reality game developed that story and also helped connect it to the live action narrative. This gave fans the feeling of involvement in the story even before the series has launched.
SOLUTIONS
The characters in the game literally came out of the pages to interact with players as they analyzed their dreams or casually discussed their favorite music. Fans who played the alternate reality game are now eagerly awaiting the announcement of a live action series.
