A mix of urban fantasy and Aboriginal mythology, Animism is something of a modern day Narnia that sprawls across a range of media. The story traces the journey of Mel Ravensfall as she grows from disaffected teenager to a relic hunter in the mold of Lara Croft.
The Animist
Mobile
CHALLENGE
To launch Animism, our team wanted to leverage the large and enthusiastic crowds that attend comic conventions. To do so, we developed an iPhone application that used augmented reality components to draw them into the urban fantasy of the upcoming series.
SOLUTIONS
The Animist mobile application triggers both 3D images and audio clips that provide clues to the mystery of the Gods’ Lake. As a one-of-a-kind experience, it drew plenty of critical acclaim from those journalists covering digital media.
