We Are Zeros 2 Heroes Media
Founded in 2006 by an old-school Los Angeles showrunner and a New York new media start-up veteran, our studio is developing its own unique new entertainment properties. We do this taking advantage of best-of-breed digital solutions ranging from smartphone applications to sprawling alternate reality games to unique mixed media experiences. This ensures that they roll into production pre-tested online and audience approved.
We’re making the next generation of digital content for the next generation of digital audiences.
PARTNERS
You’re only as good as your last production – here’s what people have been saying about ours.
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"APTN is very excited to announce this partnership with Zeros 2 Heroes... it provides a unique opportunity for Aboriginal writers to break into a new and powerful medium."
Jean LaRose, CEO
APTN
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"Z2H has not only presented a truly unique offering at the level of television and film production, but at the level of new media convergence. The work being conducted by Z2H is opening up new avenues for entertainment."
John Glaway, President
Harold Greenburg Fund
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"Z2H's level of professionalism and willingness to work with us on a solution that would meet our internal communications needs, not to mention the high-calibre work we received from their writers and illustrators truly impressed us."
Amber Marechale, CORE
ATB Financial
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"We have been consistently impressed with the company, its principles and the manner in which they are creating and implementing their business plan. In our opinion, the company is at the cutting edge of multi-platform content development."
Richard Brownsey, President
British Columbia Film
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"Not only did I find [Z2H] a great pleasure to work with, I was thoroughly impressed with their speed and efficiency. Their attention to detail, openness to the needs of their partners, and clear and inclusive work-style is rare."
John Kalangis, Executive in Charge of Original Programming
CBC Television
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"The Digital Strategies for Film and TV Properties information that Zeros to Heroes Media has produced is a fantastic resource for producers and a real benefit to our members."
Liz Shorten
CFTPA - BC
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"In my opinion, Zeros 2 Heroes is the "Electronic Arts"of social media, and Matt Toner and his team are visionaries and market leaders in facilitating the monetization of the internet for corporations."
Keith Turner, Executive Producer
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"NSI is proud to bring together game studios from across the country to give new writers their first break in this rapidly evolving industry."
Susan Millican, CEO
National Screen Institue
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"A lot of people think to educate means to put lots of facts into our students' heads, but anyone who looks at the Latin root of the word knows that it means 'to pull out of.' This is a hands-on learning opportunity."
Kelly Lamrock, Minister of Education
Province of New Brunswick
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"Z2H is at the vanguard of new media development in British Columbia and has found genuine success at the intersection of web 2.0 crowdsourcing technology and creator empowerment."
Warren Franklin, CEO
Rainmaker Entertainment
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"There's a real cross-platform opportunity for comics ... it starts with the traditional comic book, then moves into film, television, the Internet and video games. This entertainment opportunity is exactly what we're looking for."
Earl Hong Tai, Western Regional Directory
Telefilm Canada
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"An ambassador for the world of New Media, Zeros 2 Heroes has been a valuable ally as we take our passion for storytelling across multiple platforms."
Shivani Saini, Prairie Dog Film + Television
Prairie Dog Film + Television
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"It was incredible how quickly Z2H absorbed information about the campaign and translated it into an educational and entertaining proposal that has been well-received by the United Nations as a ground-breaking public awareness tool."
Howard Baral
Safe Planet
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"We've now had a chance to work with Zeros 2 Heroes twice and in both cases we found the Z2H staff to be original and inventive in their approach to new media within the film industry. Their fresh take on consolidating audiences and engaging audiences are very impressive and we have no doubt in our mind that we'll turn to Z2H once again in the future for other upcoming projects."
Robin Smith, President
Kinosmith Inc.
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"We were delighted to have the opportunity to work with the Zeros 2 Heroes team this year. They are knowledgable and seasoned workshop presenters, but also incredibly supportive, attentive and flexible to the needs of our community. An absolute pleasure."
Nova Alberts
Saskatchewan Motion Picture Industry Association
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"A consummate understanding of how compositional elements of media properties behave in various platforms have made Zeros 2 Heroes a first choice in consultation for TIFF and Sprockets for years. It bears noting their industry insight and vision are only one half of the z2h equation; the other half being a mix of positive attitude, an unwavering commitment to share their knowledge and experiences and always being a gracious guest. A true delight to work with, we are privileged to work with such professionals as Matt and his team."
Karen Bruce, Director, Canadian Initiatives
TIFF Bell Lightbox
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"Matt Toner of Zeros2Heroes Media shared his insights and experiences navigating the sometimes perilous waters of digital entertainment. Matt’s presentation gave producers useful information about how tax credits work in the digital world, and various sources of funding for digital entertainment such as the Bell Fund. The session was VERY useful and informative to our members and delivered in language they could understand. "
Bill Evans, Executive Director
Alberta Media Production Industries Association (AMPIA)
OUR TEAM
In addition to our founders, Zeros 2 Heroes has drawn together a best-in-class collection of digital talent that produces exceptional results by punching way above their weight.
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Paul Gertz
Chairman
Throughout his 25 year career, Paul has distinguished himself in a myriad of executive and creative positions across the entertainment industry. He has held executive positions with Ruby-Spears Productions, Hanna-Barbera, Rainmaker Entertainment and LucasFilm in addition to acting as Executive Producer on multi-million dollar productions for Turner Broadcasting, 20th Century Fox and Alliance Atlantis. In his capacity as Chairman for Zeros 2 Heroes Media, Paul directs the acquisition, development and commercialization of new intellectual properties.
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Matt Toner
President
Matt began work in the new media industry (when it actually was new) as a co-founder of CanApple New Media, a founding executive of We Media Inc, and Managing Director of Oven Digital's Canadian office. More recently, he has worked on more than two dozen entertainment productions ranging from convergent television projects to immersive digital experiences to triple-A videogame franchises to independent film As President of Zeros 2 Heroes, Matt has driven the company’s business vision and assembled a team whose skills range from the arcana of database architecture to the intricacies of six-panel layout for mobile comics.
NEWS
RSS FeedThe latest happenings concerning Zeros 2 Heroes, our productions and those of our partners.
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Animism Hints at Whistler Film Fest
News - December, 2011
Dubbed as the next Sundance by the Globe and Mail, this five day festival featured our very own Zeros2Heroes President, Matt Toner as a special guest speaker.
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Matt Toner on Super Fans - EA World Usability Day
News - November, 2011
Recently Electronic Arts Canada celebrated World Usability Day and brought in amazing guest speakers to demonstrate some of the fascinating ideas and techniques going on at EAC.
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Z2H at Merging Media Conference 2011
News - October, 2011
This past October, Merging Media 2011 was held at SFU Woodwards in Vancouver. Featuring our very own Matt Toner as the Master of Ceremonies, this annual cross-media conference always attracts the best and brightest in the fields of both conventional and interactive media.
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Pre-Production for Animism is Underway
News - September, 2011
Pre-production for Animsim has officially commenced at Zeros 2 Heroes. New people and new machines having been rolling in as we gear down for production of the first season of Animism: The Gods' Lake. One of the new faces to join us is Jericca Cleland, who will be directing the first season of the show.
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MOST POPULAR
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Making sense of transmedia at ...
News - April, 2011
Experimenting with the CMFNews - November, 2010
Animism: The Gods' Lake nomina...Press Release - February, 2011
Z2H Mixes Reality in ComicsNews - October, 2010
Top 10 Movers and Shakers with...Press Release - October, 2010
Z2H teams up with Riese for a ...News - February, 2011