R&D

The entertainment industry has come to a crossroads where new and traditional media collide - but where does this leave the audience member? In our mind, they are now absolutely essential to the process of creating great new entertainment properties.

Zeros 2 Heroes Media is constantly working to develop innovative technical extensions to identify, engage and retain online audiences. To that end, we have designed and developed a suite of proprietary tools that not only define this new digital environment, but provide our members the ability to shape it.

These digital solutions include tools for the management of artists, the production of content, and the collection of advanced audience metrics for use in marketing. At the same time, our team has developed cutting-edge mobile applications that include both augmented reality extensions and image-recognition capabilities.

For a more in-depth idea of how some of these tools were developed, what prompted their creation, and how they have been used, please click one of the links on this page.

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  Virtual Studio

  This proprietary application gives producers and artists an intuitive yet powerful tool for online creative collaboration, regardless of geographic location.

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  ARG Engine

  Created as a means of managing alternate reality games, this proprietary tool gives producers real-time data analysis, content creation and marketing outreach.

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  Real Time Ratings

  Working through an online video player, this component gathers audience metrics through direct user input while showcasing synched data animations.